case study 1
November 14, 2017

The Issue: Labor is under attack. Is there a viable model for the United Home Care Workers for Pennsylvania to recruit members to the union door to door?

The Innovation: 30-minute conversations, focus on minutes at and between donors, Membership Drive’s mapping tool, standard union rap, Membership Drive’s fundraising close and objection responses.

The Transformation: By the end of the test, 70% of home care workers were joining the union, 80% of them on bank accounts.